Modeling Customer Lifetime Value in the Telecom Industry
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A CLV-Based Framework to Prioritize Promotion Marketing Strategies: A Case Study of Telecom Industry
Telecommunications is the todays’ leading industry. Value Added Services (VAS) is considered as one of the most money making segments of Telecom services. The purpose of this paper is to allocate promotional marketing strategies to customer segments. Therefore, a four-phase practical framework is developed to prioritize marketing strategies based on Customer Lifetime Value (CLV). The first phas...
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تاریخ انتشار 2013